What is WhatsApp Business?
WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications.
OTT messaging apps are third-party alternatives to texting services traditionally supplied by mobile network operators. WhatsApp provides fast and low-cost messages exchanged over the internet through connected smartphones, laptops, desktop computers, tablets, and even smartwatches.
How are WhatsApp Business and SMS different?
- SMS messages can only be sent and received between mobile phones.
- WhatsApp messages can be accessed on any device with an Internet connection including desktops, laptops, phones and tablets.
- Mobile carriers commonly charge for SMS messages and there is an extra costs if you go for international messages.
- With WhatsApp Business, you can chat with anyone in the world virtually for free as they bypass SMS roaming fees or fluctuating carrier costs by delivering them as an OTT message.
- SMS messages can be sent to any mobile phone, regardless of carrier.
- WhatsApp messages are limited to device owners with a WhatsApp account.
What Do WhatsApp Business Offers?
- Use message templates.
- Save time with quick replies.
- Automate messages.
- Create a branded business profile.
- Organize our chats.
- Create a Catalog.