Communication Through WhatsApp Business Cloud API In

Development— posted on May 23, 2022 4:51 PM

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    What is WhatsApp Business?

    WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications.

    OTT messaging apps are third-party alternatives to texting services traditionally supplied by mobile network operators. WhatsApp provides fast and low-cost messages exchanged over the internet through connected smartphones, laptops, desktop computers, tablets, and even smartwatches.

    How are WhatsApp Business and SMS different?

    Photo by Kommunicate

    1. Accessibility

    • SMS messages can only be sent and received between mobile phones.
    • WhatsApp messages can be accessed on any device with an Internet connection including desktops, laptops, phones and tablets.

    2. Cost

    • Mobile carriers commonly charge for SMS messages and there is an extra costs if you go for international messages.
    • With WhatsApp Business, you can chat with anyone in the world virtually for free as they bypass SMS roaming fees or fluctuating carrier costs by delivering them as an OTT message.

    3. Reliability

    • SMS messages can be sent to any mobile phone, regardless of carrier.
    • WhatsApp messages are limited to device owners with a WhatsApp account.

    What Do WhatsApp Business Offers?

    • Use message templates.
    • Save time with quick replies.
    • Automate messages.
    • Create a branded business profile.
    • Organize our chats.
    • Create a Catalog.
    WhatsApp Business Features

    What Is WhatsApp Business Cloud API?

    Just 3 days ago at the time of writing, on 20th May 2022 Mark Zuckerberg — the co-founder of Facebook and its parent company Meta Platforms announced the launching of WhatsApp Cloud API through his Facebook account.
    Announcement of WhatsApp Cloud API by Mark Zuckerberg

    WhatsApp Cloud API is cloud-based version of the company’s developer tool WhatsApp Business API which aims to make it easier for businesses of all sizes anywhere in the world to get started on WhatsApp.

    The Cloud API allows users to implement WhatsApp Business APIs without the cost of hosting their own servers and also allows them to more easily scale their business messaging.

    On-Premises API vs. Cloud API Comparison

    Key Differences

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    Ideas To Getting WhatsApp Business Into App

    Since app is a community platform, it is important to have seamless communication between the users. Some ideas that we could make use of WhatsApp Business in app:

    1. Send notification to the subscribed users if there is any new white flag raised around them.
    2. Automatically send a follow up reminder to a white flag user to get their current condition on whether they have received any help or not.
    3. Simplify user verification through a one-time password if the user opt-in to login into app.
    4. Send a user survey to get feedback on using the or campaign blast announcement.

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